Product Design

As a Senior Product Designer at Gopuff, I specialize in driving consumer app growth. Here are some of my key achievements:

  • Enhanced the guest homepage experience, leading to a 183% increase in new user installations.
  • Redesigned the bag and checkout pages, creating a seamless user journey that significantly improved conversion rates.
  • Developed themed promotions for peak periods such as St. Patrick's Day and Mother's Day, resulting in a substantial boost in product sales.

The project I am highlighting below involves redesigning the Bag & Checkout experience while streamlining our membership registration process.

Bag & Checkout Project Link︎︎︎