Rapa Nui National Park Identity Design (2020)

identity design / art direction / exhibit design
Rapa Nui National Park is one of the UNESCO World Heritage sites. People still do not know how these huge Moai statues were created on Easter Island. Inspired by this mysterious concept of Rapa Nui, I expressed my imagination that Moai statues could have fallen from the sky through portals. By using humor and metaphors, people could be made aware of the mystery of Rapa Nui, which has not yet been resolved. This work is 1/3 page of The New Yorker magazine ads.

The New Yorker Ads